Marketers across categories are reporting stronger engagement, better click-through rates, and clearer conversion impact from social campaigns. And it’s happening on both sides of the marketing world. B2C brands are seeing it. So are B2B brands, even in technical and considered-purchase categories.

This isn’t random. Several shifts have matured at the same time, each one quietly compounding the others. Here’s what’s actually driving the surge.

Algorithms got dramatically better

The biggest change is the one most people underestimate.

Platform recommendation systems are now significantly more accurate than they were even two years ago. AI has reshaped how feeds work, and the result is a meaningful shift in how content reaches people. Relevance has overtaken follower count as the main driver of distribution.

A well-made video, post, or ad can now reach exactly the right audience without needing a massive existing following or a huge media budget. Smaller creators, niche brands, and B2B advertisers can punch far above their weight if the content resonates early.

You’re no longer paying primarily for reach. You’re paying for relevance, and the platforms are much better at delivering it.

The audience is genuinely everywhere now

A clear majority of the world is now on social media. Not a slice. Not one generation. A supermajority. About 70%.

Users move between six or more platforms each month and spend well over two hours a day on social and video apps. That’s an enormous attention pool, and it covers virtually every demographic that matters to almost any brand.

For B2C, customers are findable across more touchpoints than ever. For B2B, decision-makers are spending real time on platforms that used to be considered “consumer only.” That assumption is now outdated, and the brands that adjusted early are reaping the benefits.

Discovery has moved into the feed

Social platforms have absorbed a function that used to live elsewhere. Product discovery.

People now use TikTok, Instagram, YouTube, Reddit, and LinkedIn to find products, compare options, and read peer reviews. Social ads are now the top brand discovery channel for younger consumers, and they rank just behind search for middle-aged audiences.

This matters for performance because the audience encountering your content is often closer to a purchase decision than they would have been a few years ago. You’re not just building awareness. You’re catching active intent. That’s a very different KPI profile than awareness alone.

Short-form video changed what content can do

Short-form video has quietly become the highest-performing format on most platforms, and it’s reshaping what social media is capable of carrying.

The combination of visual clarity, sound, and platform-native pacing lets a single clip do work that used to require a landing page, a brochure, and a sales call combined. Complex ideas feel approachable and product features become demonstrable. Stories land in seconds rather than in a lenghty presetation.

That’s not just a creative shift. It’s a performance shift. Categories that struggled to make social work at scale, from technical products to considered purchases, are finding traction with the right short-form approach. The format has expanded what social can credibly do, which expands what it can credibly deliver in your KPIs.

B2B is part of the same story

A common assumption is that everything above applies mainly to B2C. It doesn’t.

The professionals stepping into management, procurement, and decision-making roles in 2026 grew up on these platforms and brought their habits with them. They watch product demos on YouTube during lunch. They check Reddit threads before vendor meetings. They send TikToks of competitor tools to colleagues on Slack. They scroll LinkedIn between meetings and remember the brands that showed up with something useful.

That behavior is showing up in B2B KPIs. Engagement is up. Brand recall is up. Pipeline influence from social, while harder to attribute cleanly, is unmistakably stronger.

If your B2B social performance has improved without you changing much, this is probably why.

What this means for your media strategy

Social media is suddenly crushing KPIs because several long-running shifts have all clicked into place at the same time. Better algorithms, broader audience reach, discovery moving into feeds, video unlocking complex categories, and B2B catching the same wave.

But here’s the nuance worth holding on to.

Social performing well doesn’t mean it should carry your strategy alone. Walled gardens still come with real limits. Rising CPMs, restricted data, fragmented measurement, and audiences that move into open-web environments where social platforms can’t reach. For B2B in particular, where precision matters more than volume, those limits compound quickly.

The smartest play in 2026 is to ride the social wave while connecting it to a wider programmatic layer. Open web, CTV, digital audio, DOOH, or native environments extend social’s strengths into spaces no single platform owns, and let your audience signals work across the full journey.

Social is hot right now. The marketers winning are the ones using that heat as part of a connected strategy, not as a standalone bet.

If you’d like to talk through how to build that connected strategy around your social activity, feel free to reach out.

B2B signals like job title, seniority, function, industry, company size and revenue are available through third-party data providers. Those segments can be activated programmatically across the entire open web, reaching the same calibre of decision-makers at broader scale and lower cost.

Same audience logic. More channels. Better efficiency.

The LinkedIn ceiling

LinkedIn’s targeting precision is genuinely unmatched. You can precisely reach a VP of Finance at a mid-sized manufacturing company, or a Head of IT at a SaaS firm with 500+ employees. That level of specificity doesn’t exist anywhere else in digital advertising out of the box.

But LinkedIn’s inventory is limited to LinkedIn. The feed, the sidebar, InMail: that’s the universe. CPMs are notoriously high, often several times more expensive than comparable programmatic inventory, and the audience can only be reached when they happen to be on the platform.

Given that professionals spend just a small fraction of their online time on LinkedIn, a strategy that lives entirely within the platform is missing the vast majority of moments where attention is actually available.

The same logic, activated at scale

This is where programmatic comes in. Third-party B2B data providers build audience segments using the same firmographic signals LinkedIn is built on: job title, seniority, function, industry, company size, annual revenue. These segments can be activated programmatically across the open web, reaching the same calibre of decision-makers on news sites, industry publications, streaming platforms, podcasts, and thousands of other premium publishers simultaneously.

The result is a targeting framework that thinks like LinkedIn but operates at programmatic scale, covering display, video, native, CTV and audio across thousands of premium publishers simultaneously.

Why this matters right now

LinkedIn CPMs keep rising. As more B2B budgets compete for the same fixed pool of LinkedIn inventory, prices go up. For brand awareness and mid-funnel nurturing in particular, programmatic inventory built on equivalent audience logic can deliver comparable quality at significantly lower cost.

Niche B2B audiences need scale to perform. The more precise the targeting, the smaller the audience pool on any single platform. Very specific segments, a particular job function within a specific industry and company size range, can quickly become too small to run efficient campaigns on LinkedIn alone. Programmatic solves this by activating the same audience logic across thousands of publishers simultaneously, turning a niche segment into a viable, scalable campaign without sacrificing precision.

Buyer journeys span far more than one platform. A B2B purchase decision involves multiple stakeholders and unfolds over weeks or months. A single-channel strategy, even a strong one, cannot maintain the consistent presence needed to influence that kind of journey. Reaching the same decision-makers coherently across multiple environments, LinkedIn, the open web, CTV, is what actually moves the needle across the full funnel.

LinkedIn for precision. Programmatic for scale. Both for performance.

The most effective B2B media strategies today don’t choose between LinkedIn and programmatic, they use each for what it does best.

LinkedIn remains the right environment for precise upper-funnel targeting, intent research and content engagement with a tightly defined professional audience. Its native formats, sponsored content, thought leadership articles, conversation ads, are uniquely suited to the platform’s professional context.

Programmatic picks up where LinkedIn’s inventory ends. Once the audience logic is defined, programmatic extends that reach across the open web at lower cost and higher frequency. The same decision-maker targeted in the LinkedIn feed can now encounter the brand on the industry publications they read in the morning, the podcasts they listen to on the commute, and the streaming platforms they use in the evening.

This creates something a single-channel strategy never can: consistent, multi-environment presence across the full buyer journey.

Putting it into practice

Here are three principles are worth keeping in mind when building this kind of strategy.

Start with audience logic, not channel selection. Define the ideal decision-maker profile using firmographic signals: function, seniority, company size, industry, revenue. This becomes the foundation for both LinkedIn campaigns and programmatic audience models, ensuring consistency across channels from the start.

Keep messaging consistent across environments. The power of cross-channel presence is undermined by fragmented messaging. Decision-makers should encounter a coherent brand narrative whether they’re on LinkedIn, reading a trade publication, or watching CTV.

Measure incrementally. LinkedIn and programmatic shouldn’t be evaluated in isolation against the same metrics. The right question is what incremental lift the combined approach delivers: broader reach among target accounts, higher engagement rates, shorter sales cycles.

The bottom line

The B2B targeting logic that makes LinkedIn valuable is not exclusive to LinkedIn. Job title, seniority, industry, company size, function: these signals exist in third-party data, and they can power programmatic campaigns across the entire open web.

The mistake is treating LinkedIn as the only place where precise B2B targeting is possible. It isn’t. It’s the most familiar place, but not the only one.

B2B digital ad spending continues to grow strongly year over year, and the brands capturing the best returns are those that deploy their audience logic across every relevant channel, not just the most obvious one.

At EuroDSP, this is exactly the approach we take with our clients. We translate B2B targeting logic into high-performing, cross-channel programmatic strategies, reaching the right decision-makers with precision, at scale, wherever their attention is.

Curious how this could work for your campaigns? Feel free to reach out!

But what exactly are the real opportunities for marketers and what risks should stay on your radar?

AI in Audience Targeting & Segmentation

Manually setting up target groups by age, location, or other basics is time-consuming and often imprecise. If you want to engage high-value audiences effectively, you have to go deeper.

That’s where AI steps in. It processes massive datasets in seconds, spots behavioral patterns, and segments users based on real interests, purchase intent, or likelihood to engage.

Instead of building detailed personas by hand, a broad target outline is often enough. The algorithm does the rest. AI forms dynamic clusters, updates them in real time, and makes smarter decisions than any manual setup ever could. The result: higher relevance, lower waste, and significantly better performance.

The biggest advantage shows up in data-driven campaigns with complex funnels and multiple audience segments. Here, AI helps deploy resources with precision and drive up conversion rates.

But: AI is only as good as the data behind it. Outdated, incomplete, or skewed inputs lead to bad decisions, even from the smartest models. Clean, well-maintained data and the ability to interpret it are critical.

AI-Powered Bid Optimization & Budget Allocation

A core promise of AI in programmatic marketing is smarter media budget distribution.

Instead of sticking to fixed budget plans, modern algorithms evaluate where and when ad space delivers the highest value, based on historical data, user signals, device types, time of day, and external context in milliseconds.

That means bids are adjusted dynamically, and budgets shift automatically to where they have the most impact. It reduces costly misfires and improves visibility with the right audience.

For marketers, this means more efficiency. Budgets are no longer spread evenly across every channel or format but directed where they’ll deliver the best results. It saves time, cuts waste, and boosts campaign effectiveness.

Still, full automation isn’t without risk. Handing over total control can mean losing sight of strategic goals like brand building or long-term visibility. AI isn’t a black box, it’s a tool. It should support human judgment, not replace it.

AI for Real-Time Performance Optimization

AI does more than manage bids. It analyzes performance signals across the board and triggers immediate action:

Which ad formats are working best?
How do different audience groups respond to specific content?
When is engagement highest?

These insights feed directly into campaign optimization. Underperforming creatives get paused. Budgets are reallocated. Frequency and delivery get fine-tuned: automatically, data-driven, and in real time.

This type of optimization is a true gamechanger for always-on campaigns or setups involving multiple channels and audiences. It speeds up learning, increases ROAS, and makes campaigns more agile.

However, not every dashboard fluctuation is worth reacting to. Algorithms lack intuition, market context, and strategic vision. That’s why clear guardrails, human oversight, and regular analysis are essential.

AI Doesn’t Replace Strategy – It Makes It Smarter

AI is changing how we think about marketing and how we execute it. It brings more precision, efficiency, and personalization to the table. But it can’t replace a solid strategy, clear goals, or the critical eye of experienced marketers.

Bottom line: combining algorithmic power with human expertise is the real unlock. Those who master both can tap the full potential of AI in marketing and deliver real value to their customers.

From Google to “Searchless Discovery”

Google used to be the first stop for anyone looking for information. But habits are shifting. Younger audiences especially tend to search for answers on social platforms like TikTok or Reddit rather than scrolling through Google results. They get what they’re looking for faster and in a more relatable format with reviews, recommendations, and how-tos.

Others use AI assistants to do the research or go straight to niche platforms. Traditional search is losing traction. Website traffic is dropping, and users aren’t following the usual SEO or SEA paths. Search ads are struggling to reach their targets, partly because AI assistants often link directly to sources, bypassing search engines entirely.

What counts: Data, Agility, and Reach

To stay relevant, brands need smarter strategies. That means working across platforms, moving faster, and connecting everything through data. These three focus areas are key:

1. Programmatic Advertising
   This approach brings all three ideas together: data, agility, and reach. Programmatic is no longer just filler inventory. It’s a powerful, real-time tool. Automated ad placements based on live data help your message show up in the right context, at the right time. That applies not just to banners, but also to mobile, in-app, native, connected TV, cinema, and even audio.
   These ads respond in real time to behavior, content, location, or time of day. The result is less wasted budget and more impact.
   
2. Agile Campaigns
   With users spending less time browsing websites, it’s more important than ever to target them precisely. That requires flexible campaign setups that can analyze performance live and adapt quickly.
   Programmatic and social both offer deep data. But no single channel is enough. People research across platforms often switching multiple times along their journey.
   
3. Omnichannel Strategy
   Audiences move between social media, websites, apps, and AI tools all the time. The customer journey is no longer a straight line. If you want to be seen, you need to show up in all the right places: consistently, contextually, and with connected data.

Until AI platforms open up for ads, marketers need to cover every other channel. The best way to do that is with a unified approach that makes sure insights from one touchpoint inform the rest.

There’s No One-Size-Fits-All Approach Anymore. You need to be where your audience actually is and that changes every day. That means thinking across channels, adapting to each platform, and staying flexible. If you rely on one path alone, you won’t be seen. Of course, that’s not easy. Many marketing teams face real challenges, from limited resources to complex tools and missing data.

That’s where we come in. We’re an agency with deep omnichannel experience, from programmatic advertising to social media and everything in between. We help brands rebuild visibility in a way that’s data-driven, efficient, and measurable across every relevant platform.

Let’s figure out where your audience really is today, and how you can meet them there with real impact.

In an increasingly competitive environment, succeeding in a student recruitment campaign is no longer about simply placing a few ads. Institutions must now activate several levers, address different profiles, and deliver a message that is clear, personalized, and distinctive.

Here are the essential keys to structuring an effective campaign.

1. Clearly define your targets: students and parents

The first step is to clearly identify who you are addressing.

In most cases—particularly post-secondary admissions—parents play a central role in the decision-making process. It is therefore essential to build the strategy around two target groups:

• Students: sensitive to the atmosphere, the quality of academic programs, and campus life.
• Parents: focused on the value of the diploma, the supervision offered, and career prospects.

This requires designing differentiated messages tailored to each audience in terms of tone, formats, and communication channels.

2. Develop a distinctive and engaging message

In a highly competitive environment, standing out is a must.

Your message must highlight what truly differentiates your institution: innovative teaching methods, concrete career opportunities, strategic partnerships, personalized support, etc.

It is these differentiating elements, presented clearly and accessibly, that will spark interest, drive clicks, and ultimately lead to conversions.

3. Implement a multichannel strategy

An effective acquisition strategy relies on multiple complementary channels:

• Search (Google Ads) → to capture prospects actively searching.
• Social media (Meta, TikTok) → to build visibility and generate interest among a wider audience.
• YouTube → to tell your story through immersive formats.
• CRM and email marketing → to nurture leads through to the decision-making stage.

This approach makes it possible to capture intent-driven prospects while also building medium-term brand awareness.

4. Optimize formats and content

Format plays a crucial role in performance.

Video, particularly on social media, remains the most engaging format today. It is important to test different types of content: student testimonials, program spotlights, glimpses into campus life, etc.

The goal: speak the language of your target audience while showcasing the strengths of your institution.

5. Refine landing pages

A campaign can only deliver results if users are directed to coherent, well-designed pages.

An effective landing page should provide:

• A smooth, structured journey
• Clear differentiating Arguments
• Visible, contextualized calls to Action
• Perfect consistency with the advertising message

6. Set up precise, granular tracking

Finally, to monitor performance and refine optimizations, rigorous tracking is essential:

• Conversion tracking segmented by program or Curriculum
• Structured UTMs to identify the most effective sources, campaigns, and Formats
• Data integration into the CRM to connect acquisition to actual enrollments

This allows for smarter investment decisions and ensures a direct link between marketing actions and tangible recruitment results.

Conclusion

A successful recruitment campaign relies on a balanced combination of precise targeting, distinctive messaging, multichannel activation, and a seamless user journey.

It is this structured approach—aligned with the expectations of both candidates and families—that will allow an institution to stand out in the long term.

The Programmatic Landscape: Complex but Promising

In Western markets, the process tends to be straightforward. We use audience data to buy the best available inventory. The programmatic ecosystem is typically open and fair. Advertisers can choose freely, place bids, and optimize based on performance.

In China, the setup is more layered.

There, one company often controls the full value chain. A DSP might be connected to various traffic sources, but an SSP owned by the same parent company can still have the upper hand. This is especially true when dealing with the dominant platforms: Baidu, Alibaba, and Tencent (known as BAT).

Most platforms are deeply interconnected, which makes it hard to find completely neutral partners. Despite this, the market is absolutely accessible. Online advertising is already the dominant force in China, and programmatic plays a key role. Many Western brands are already succeeding here by adapting to the local ecosystem.

Key Principles for a Successful Start

First of all, begin with a modest budget. Use it to test, learn, and then expand based on real results.

Think “mobile first”. In China, mobile is the primary screen. Apps are the central hub for shopping, communication, and content. While Baidu remains the leading search engine, social media is essential for campaigns. Focus on the most relevant platforms:

• WeChat: Messaging, live streaming, e-commerce, payments, and more in one ecosystem
• Sina Weibo: A hybrid of Facebook and Twitter, built for sharing and discovery
• Xiaohongshu: A community-based platform with a strong focus on lifestyle, fashion, and travel
• Douyin, aka TikTok: Massively popular and essential for short-form video and brand engagement

With such a diverse media landscape, programmatic is a natural fit. It allows brands to reach their audience across platforms with precision. The variety of networks also creates rich data streams, making it easier to target effectively.

Breaking into the Chinese market is much easier with the right partner. An experienced agency with local knowledge and existing connections can guide you through the process and help avoid common missteps.

Ready to Approach Programmatic in China with a Clear Strategy?

Let’s explore what’s possible together. With expertise, the right partners, and a focused plan, your campaigns can thrive in one of the most dynamic advertising markets in the world.

How can programmatic help with tourism marketing?

There are many targeting options. You can define your target group in terms of gender, age, socio-economic status and interests. These interests can also include luxury or budget travel, as well as types of travel and location. You can also use retargeting to address users again!

This allows you to address your desired target group precisely. This not only refers to demographic characteristics but is even more precise. You can broadcast your ad in certain locations as well as at certain times. This makes it possible to further minimize wastage. After all, adults, for example, are rarely on the Internet in the morning.

In short, programmatic is a good fit to minimize wastage and to address your target group precisely. It is also inexpensive and enables travel providers with a lower budget to achieve a good reach.

Increased reach and scalability:

Programmatic advertising can be used in a variety of ways, not only across desktop and mobile, but also internationally on platforms such as social media, podcasts, music platforms and even cinema. This versatility significantly increases reach. In addition, an effective retargeting strategy allows you to retarget users who have already shown interest, further improving conversion rates.

Flexibility and adaptability:

Programmatic advertising offers exceptional flexibility. Campaigns can be quickly adapted to respond to seasonal changes or new trends. It is easy to adjust the budget accordingly and change targeting options such as keywords, whitelists, geo-targeting and target groups. This adaptability makes it possible to react quickly to market changes and always achieve optimal results.

Challenges and solutions in and outside of the walled gardens

Programmatic also does not “steal” users from strategies that are already running. This is because the strategies are not only located in the walled gardens but go beyond it. We also target specific users and are therefore not only represented on certain websites, as is usual with a whitelist strategy. However, when properly combined, search, social and programmatic strategies offer ideal marketing mixes. Especially with all the new inventory from digital-out-of-home to prime video content to streaming services, podcasts, digital radio and CTV. It also gives an edge to strategies in terms of marketing events while amplifying channel diversity.

“How can I even guarantee an appropriate price-performance ratio?”

Programmatic data is used to optimize campaigns. A capable campaign team has monitoring in its blood and understands why performance fluctuates. Whatever the problem is, it will be adjusted all the way down to page level. This could be a targeting strategy, for example, which is then modified.

Optimizing results with sales performance and even CRM and yield management

Some of our tools allow to implement CRM data directly from a vendor’s sales dashboard or even their yield management system. This allows to optimize campaigns according to real-time sales needs, pushing when reservations are in want and relaxing pressure when the horizon is bluer. 

A bit like a vacation, after all.

Why exactly Programmatic CTV for employer branding?

CTV combines the reach and impact of television with the targeting possibilities of digital platforms. This is an unbeatable advantage, especially in recruiting:

Strong visual messages: Recruiting content can be emotionalised through moving images and sound. Authentic insights into everyday working life, the communication of company values or exciting career prospects can be presented in a professional and appealing format.

Innovative and modern image: The use of CTV in employer branding shows that the company is at the cutting edge of technology and uses modern ways to communicate with talent. This leaves a lasting impression, especially with digital-savvy target groups.

Full attention: CTV adverts are played in full screen with sound, giving the message the undivided attention of viewers – a key advantage over addressable TV, which is often muted and shown in smaller formats.

High acceptance in a relaxed streaming environment: With an impressive view rate of 90%, CTV impresses with its effectiveness. Viewers consume content in a positive, relaxed context and are more open to authentic and inspiring messages, which gives employer branding campaigns a greater chance of being remembered in the long term.

Professional content and brand safety: Streaming services carefully select their content so that brands appear in a high-quality, professional environment. This 100% brand safety reinforces recruiting messages and positions the company as a first-class employer.

How can companies use CTV for recruiting?

Connected TV offers a wide range of targeting options that can be used optimally for employer branding. The first step is to choose the right streaming platform, such as Netflix, Amazon Prime, DAZN, Sky or Joyn. A wide range of targeting options are also available. Companies can select specific genres, series or movies to place their adverts in a suitable context.

The option to advertise specific locations is particularly helpful – a decisive advantage for employer branding when looking for talented people who live near the company location.
In addition, data targeting offers numerous options for making demographic and interest-related settings. In addition to age, career related characteristics such as the sector in which a person works can also be targeted. This ensures that the messages reach exactly the right talent.

The design of CTV advertising offers significantly more facets than traditional forms of advertising. Companies have the opportunity to present themselves in a more emotional and authentic way. Two particularly popular approaches are:

• Present career opportunities:
  Showcase exciting projects or your company’s work culture to give potential talent insight into their possible future.
• Employee testimonials:
  Let your employees talk about their experiences. These authentic voices convey credibility and create trust in your company.

Is it tedious to use CTV?

Not if it’s done right! The easiest way to utilise the full potential of CTV is to work with an experienced advertising partner. This partner takes over the planning, implementation and optimisation of campaigns across various platforms. This allows companies to focus on their core competences while enjoying the benefits of a single point of contact.

Our company offers these customised solutions to make the most of the diverse possibilities of streaming for your brand. With us as your global, experienced advertising partner, you get everything from a single source. Let’s work together to fully utilise the potential of programmatic CTV for your marketing goals!

Don’t hesitate and contact us today! Together we can realise the full potential of CTV for advertising campaigns.

With a strong focus on the electronics and technology sectors, we help our clients succeed through tailored, data-driven marketing strategies. Attending events like Electronica enables us to stay up to date with industry trends and better understand the needs of our partners.

The buzzing exhibition halls were filled with interactive stands and dedicated exhibitors, making complex technical topics accessible and engaging. These insights not only enriched our knowledge but also inspired us to explore innovative marketing approaches that help our clients thrive in a competitive market.

Interestingly, despite the uncertainty in the economic and market outlook, we see this as an opportunity for creativity and experimentation. From embracing emerging platforms to leveraging data-driven campaigns and targeted outreach, innovation is key to standing out.

As we look ahead, we’re excited about the possibilities. Our next stops? SPS 2024 and Electronica once again!

Are you also navigating these uncertain times? Have you attended similar trade fairs, or are you considering exploring new ways to strengthen your marketing strategy? We’d love to hear your thoughts and experiences!

Let’s shape the future of marketing together. Feel free to reach out if you’re looking for tailored solutions to elevate your business.

DMEXCO, the advertising industry’s biggest annual event in Cologne, Germany, is THE big back-to-school get-together and buzzplace.

Every year allows us to dive into the new possibilities of ad tech, the new trends, and the challenges we all face.
This year, in the context of a continued digital ad industry expansion worldwide, one central theme clearly dominated the discussion:

AI.

Artificial intelligence now allows for campaign optimization, asset creation, as well as diverse optimizations. These are central to major platforms’ announcements. Google announced major add-ons to its services with enhanced AI assets. We at EuroDSP were excited to follow these new developments, as we have already implemented AI-powered solutions, such as for Native Ad assets, but also various optimizations and research functions. We use this to power our client services and give more to our clients.

How and where AI goes with our industry is going to be an incredible, day-to-day journey.
Other topics were also important to the conversation. The cookieless future, differed for a while by Google for its Chrome navigator, remains central to discussions.

Finally, the industry continues to bubble with new formats, inventory, partnerships, creative assets, and innovation. We can’t even begin to detail. But we can’t wait to continue the conversation.