{"id":2879,"date":"2024-02-04T08:38:56","date_gmt":"2024-02-04T07:38:56","guid":{"rendered":"http:\/\/eurodsp.com\/glossary\/publicite-sponsorisee\/"},"modified":"2024-02-04T09:11:08","modified_gmt":"2024-02-04T08:11:08","slug":"publicite-sponsorisee","status":"publish","type":"glossary","link":"https:\/\/eurodsp.com\/fr\/glossary\/publicite-sponsorisee\/","title":{"rendered":"Publicit\u00e9 sponsoris\u00e9e"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;L'affichage sponsoris\u00e9 est un produit publicitaire en libre-service o\u00f9 la cr\u00e9ation des annonces est g\u00e9n\u00e9r\u00e9e automatiquement et o\u00f9 les campagnes individuelles peuvent \u00eatre lanc\u00e9es rapidement. Les annonces d'affichage sponsoris\u00e9 sont achet\u00e9es sur la base du CPC. Amazon DSP est une plateforme \u00e0 la demande qui permet aux annonceurs d'acheter des publicit\u00e9s de mani\u00e8re programmatique \u00e0 grande \u00e9chelle.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:929,&quot;3&quot;:{&quot;1&quot;:0},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0}\">L&rsquo;<strong>affichage sponsoris\u00e9<\/strong> est un produit publicitaire en libre-service o\u00f9 la cr\u00e9ation des annonces est g\u00e9n\u00e9r\u00e9e automatiquement et o\u00f9 les campagnes individuelles peuvent \u00eatre lanc\u00e9es rapidement. Les annonces d&rsquo;affichage sponsoris\u00e9 sont achet\u00e9es sur la base du CPC. Amazon DSP est une plateforme \u00e0 la demande qui permet aux annonceurs d&rsquo;acheter des publicit\u00e9s de mani\u00e8re programmatique \u00e0 grande \u00e9chelle.<\/span><\/p>\n","protected":false},"template":"","glossar-buchstabe":[37],"class_list":["post-2879","glossary","type-glossary","status-publish","hentry","glossar-buchstabe-p"],"_links":{"self":[{"href":"https:\/\/eurodsp.com\/fr\/wp-json\/wp\/v2\/glossary\/2879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eurodsp.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/eurodsp.com\/fr\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/eurodsp.com\/fr\/wp-json\/wp\/v2\/media?parent=2879"}],"wp:term":[{"taxonomy":"glossar-buchstabe","embeddable":true,"href":"https:\/\/eurodsp.com\/fr\/wp-json\/wp\/v2\/glossar-buchstabe?post=2879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}