A few days after we returned from southern France, here are some elements that we thought were most important from our time at conferences, incredible sessions, and really good conversations with clients and partners.
The industry this year is clearly reflecting upon several key themes.
First, for our own digital advertising industry, the future of cookies and diverse forms of tracking and measurement remains central as many questions stay open. We are definitely ready, but we can see that many things are still to be learned and invented as the digital advertising industry transitions.
A second theme is sustainability with lots of focus on E.S.G., as well as the GARM initiative for a more sustainable media industry. GARM stands for “Global Alliance for Responsible Media”. We feel very excited as we have been working on our Greener ads methodology for several years now. Like any digital industry, this involves challenges that we are both excited and willing to meet.
AI is also a fundamental theme that keeps streaming into our landscape in everything from enhanced marketing techniques to creative. From that perspective, maintaining authenticity and genuine, unique, creative forms is an emerging challenge… From our perspective, we know how much creative can be instrumental in the success of a campaign, so we support the creative agencies, professionals, as well as content creators, who are fighting to use AI while maintaining the fundamentals of genuine creativity.
Probably the most exciting part of Cannes is partaking in those multi-party conversations that allow for us to gain some perspective and enhance the success of our own campaigns while understanding different points of view. Discussing these matters both with smaller and medium-sized agencies as well as the global networks and platforms is what makes this event so special.
We are very excited to bring all these learnings back to our every day work, campaigns, and strategies, and to discussions with clients and partners beyond.
See you next year!
