This year’s DMEXCO dealt with key issues in our industry.
DMEXCO, the advertising industry’s biggest annual event in Cologne, Germany, is THE big back-to-school get-together and buzzplace.
Every year allows us to dive into the new possibilities of ad tech, the new trends, and the challenges we all face.
This year, in the context of a continued digital ad industry expansion worldwide, one central theme clearly dominated the discussion:
AI.
Artificial intelligence now allows for campaign optimization, asset creation, as well as diverse optimizations. These are central to major platforms’ announcements. Google announced major add-ons to its services with enhanced AI assets. We at EuroDSP were excited to follow these new developments, as we have already implemented AI-powered solutions, such as for Native Ad assets, but also various optimizations and research functions. We use this to power our client services and give more to our clients.
How and where AI goes with our industry is going to be an incredible, day-to-day journey.
Other topics were also important to the conversation. The cookieless future, differed for a while by Google for its Chrome navigator, remains central to discussions.
Finally, the industry continues to bubble with new formats, inventory, partnerships, creative assets, and innovation. We can’t even begin to detail. But we can’t wait to continue the conversation.
